Friday, May 31, 2013

Service vs. service


To say that a cell phone company’s service drops calls is redundant.  It is the nature of the proverbial beast.  It happens.  Just has you should expect your phone to make calls, so should you expect it to decide that you are done talking before you know it. The technology is always growing, but has never been fast enough to meet the ridiculous claims made to the consumer.  Each cell phone company is digging itself into a hole by offering services and phones they can’t fully support in order to keep up with the competition who is doing the exact same thing. It's feature inflation and the screens on the commercials are always simulated and rarely reproduced. 
In scrambling to keep your attention, the companies disregard your satisfaction.  As long as the customer can be distracted by shiny and new, they will never be given dependable and good.  
When 4G technology came out, one company said they had it.  By definition, no company had it.  But when you have a distrusting clientele, you can't simply say that the competition is lying...the customer will think you're lying. So in 2010, every other company followed suit, ordered posters and ad slots and proclaimed to have 4G technology.  NO ONE HAD IT AND NO ONE DOES.  So excited was an eager public that in December 2010, the International Telecommunication Union changed the definition of what it meant to have 4G technology.  They drastically lowered the standards and allowed every company to pretend they had 4G service.  The current technology is still nowhere close.  But you want 4G, don't you?  And the emperor's clothes are soooo pretty.